MISSION

Core Value

Gratitude, Responsibility


LIC Vision

Excellence in Brand, Well‑being in Enterprise


Management Philosophy

Finish Today's Work Today, Review and Reflect
Uphold Shangbaolian Spirit, Be Rigorous & Efficient
Take Initiative and Self‑Discipline, Abide by Rules
Know What to Do and What Not to Do


Selection of People

Ability-based Selection
Full Use of Talent
Three-In-One


Work Philosophy

Dedication‑driven work spirit
Meticulous work attitude
Plan‑first work style
Budget‑oriented work approach


Essential Abilities

Learning, Cohesion And Innovation


Development Goals

Tech‑Lianqiao, Fashion‑Lianqiao, Global‑Lianqiao, Digital‑Lianqiao